We believe that the best outcomes depend on collaboration:

With the client…

Creating dialogue to learn about the business and the challenges it faces, the ambitions that it holds and the aspirations for its brands. Also, importantly, in facilitating ownership of the outputs and findings.

With consumers and the individuals involved in the research…

Rarely just a conversation in a focus group; much more often longer or different types of conversations employing different platforms and channels to take us much closer to the reality of their lives, their needs, their motivations.

With clients and consumers simultaneously…

In workshops and co-creation sessions, in immersions within the world of the client and/or at the consumer “coalface”, whether it’s in a supermarket, a pub, a sports club.