It’s not just what we do but how we do it that is important.

We have experience of a whole host of methods and approaches, drawing mainly from the world of research and but also from the social sciences and behavioural economics.

More methodologies are becoming available all of the time through different channels and platforms. So we have a bigger and heavier toolkit to enable the richest connections and understanding and more ways of collaborating with individuals and with groups. We also have more ways to bring clients close to their consumers and to create windows into the worlds of those buying and using their brands.

Not that all platforms work for everyone. Tailoring the approach to the target or audience is essential.

Face to face

  • Group discussions
  • Solos, duos, trios, quads
  • Carousel groups
  • Workshops
  • Co-creation


  • Diaries/journaling
  • Communities & forums
  • Carrying on the conversation

Customer closeness

  • Ad hoc immersions
  • Ongoing dialogues & panels


  • Interviews & small groups
  • Breakfast/dinner party sessions
  • Staff interviews & small groups